The story of Twins began with a lifelong friendship. We're Simon and Sasha, best friends since childhood – so close we were always called "the twins," a nickname that stuck. That bond, built on shared dreams and a passion for fashion, ultimately led us to create Twins. Simon's journey took him into the heart of the fashion industry as a model. This experience gave him a unique perspective, revealing a gap in the children's clothing market. He saw a need for genuine creativity, quality craftsmanship, and clothing designed specifically for the unique needs of kids. Driven by this insight and our shared desire to build a meaningful brand, the idea for Twins was born. Simon's insider knowledge of fashion, combined with our mutual commitment to sustainability and ethical practices, laid the foundation for Twins. It's our shared dream, rooted in a lifelong friendship, that fuels everything we do at Twins. We're creating more than just clothes; we're crafting pieces that reflect the joy, wonder, and individuality of childhood.